Manaʻo kumu: I nā makahiki i hala iho nei, ma waho aʻe o nā ala kuʻuna e like me nā hale kūʻai kūʻai, nā hale kūʻai kūʻai, a me nā mākeke kūʻai nui, loaʻa pū kekahi mau mea kūʻai aku nā mea pāʻani. Eia kekahi, ma ke ʻano he ʻano hou o nā pēpē pulupulu, hiki i nā hui pāʻani pāʻani āpau ke hoʻolohe.
OLELO HOOLAHA
I kēia mau lā, ua lilo nā lono i ka powa e like me "Lina Belle" a me "Bing Dwen Dwen" i mea e nānā ai ka lehulehu. Ua ʻike kekahi mea hoʻolaha mai ka Chinese and Foreign Toys All Media Center i ka wā e ʻike ʻia ai kahi IP kaulana, e loaʻa i kāna huahana peripheral kaulana mua nā mea pāʻani.
Ma keʻano he pāʻani maʻamau, loaʻa nā mea pāʻani hoʻohui i nā hemahema o ke kau, maʻamau ka wela i ka hāʻule a me ka hoʻoilo, a me ka puʻuwai i ka pūnāwai a me ke kauwela; akā, he mau mea maikaʻi nō hoʻi lākou, hiki ke hoʻohana ʻia i mea pāʻani no nā pēpē a me nā kamaliʻi liʻiliʻi, i mea koho no nā mākua, a i makana no nā poʻe ʻē aʻe. I ka hopena o ka makahiki a me ka hoʻomaka o ka makahiki, kūʻai maikaʻi ʻia nā mea pāʻani plush, ʻoi aku ka nui o nā huahana like ʻole i kūpono i ke kumumanaʻo o ka Makahiki Hou. Ke nānā nei i ka makahiki holoʻokoʻa, ke piʻi aʻe nei nā kahawai e puka mai ana, i manaʻo ʻia e lilo i ala hou no nā mea pāʻani plush.
KUAI UWE NA NA WAIWAI ULAULA HOPE MAKAHIKI
ʻO Shijiazhuang Nansantiao Jinzheng Toys City kahi mākeke kūʻai pāʻani nui e hoʻomālamalama ana iā Hebei, nā panalāʻau ʻākau ʻekolu, Inner Mongolia, Shaanxi a me nā wahi ʻē aʻe. Ua haʻi aku ka luna o ke kūlanakauhale pāʻani i ka poʻe nūhou ma hope o ke komo ʻana i ka hoʻoilo, ʻoi aku ka maikaʻi o ke kūʻai ʻana i nā mea pāʻani i loko o ke kūlanakauhale pāʻani, ʻoi aku ka nui o nā ʻano zodiac like ʻole a me nā moʻo kaulana o ka Internet. “Ua kapa ʻia nā mea pāʻani pāʻani i kūpono i ka zodiac a me ka New Year's themes he 'red goods', a kūʻai pinepine ʻia lākou i ka makahiki i hala. I Ianuali i ka makahiki i hala, ua hoʻomaka ka maʻi ahulau ma Shijiazhuang i kahi backlog o nā 'waiwai ʻulaʻula' i nā mea kālepa, no laila ʻoi aku ka makaʻala o nā mea a pau i kēia makahiki, koe wale nō ka liʻiliʻi. e hoahu i ka nui. Eia nō naʻe, ua hana maikaʻi loa nā "waiwai ʻulaʻula" o kēia makahiki, a ua piʻi nui ke koi no nā hale kūʻai. Hiki i nā mea kūʻai aku ke hoʻololi wale i nā waiwai mai nā mea hana, a no ka maʻi ahulau, ka hau nui, a me nā mea ʻē aʻe. Ma Ianuali 24, i ka wā i nīnauele ai ka mea kākau moʻolelo iā Ren Manager, ua kūʻai nui ʻia nā "waiwai ʻulaʻula" ma ka mākeke pāʻani Shijiazhuang.
Ma waho aʻe o nā huahana i kūpono i ke kumumanaʻo o ka Makahiki Hou, ua kūʻai maikaʻi ʻia nā "waiwai nui" (nā huahana me nā nui nui) i hoʻokahi makahiki i hala aku nei, e like me ka kuihi keʻokeʻo nui, nā uluna loloa a me nā huahana ʻē aʻe. Ua ʻōlelo ʻo Manager Ren i ka hopena o ka makahiki, nui nā hui e kūʻai i nā mea pāʻani kiʻekiʻe kiʻekiʻe i makana no nā limahana a me nā mea kūʻai aku. ʻO nā mea pāʻani pāʻani o Shijiazhuang Nansantiao Jinzheng Toys City mai Guangdong, Shandong, Hebei a me nā wahi ʻē aʻe, nā kumu mua a i ʻae ʻia, hiki ke hoʻokō i nā pono o nā mea kūʻai aku.
ʻO ka hopena o ka makahiki ka wā kūʻai wela no nā mea pāʻani. I ke koena o ka makahiki, e pane nā mea kālepa i ka manawa kūpono i nā hoʻolālā kūʻai e pili ana i nā pono o nā mea kūʻai aku e hoʻolaha i nā kūʻai. Ua ʻōlelo ʻo Manager Ren, no ka mea kūpono loa nā mea pāʻani i nā makana, ua ʻimi pū ʻia lākou e nā poʻe he nui i nā ʻahaʻaina like ʻole. I ka wā o ka Spring Festival, ua maʻalahi ke kūʻai aku i nā "waiwai ʻulaʻula" a me nā "waiwai nui", a ʻo nā hiʻohiʻona kūʻai maikaʻi loa i kēlā me kēia lā e loaʻa nā pēpē like ʻole, nā huahana IP a me nā huahana ʻē aʻe.
NĀ KĀWAI PUKA AKU NEI
I nā makahiki i hala iho nei, ma waho aʻe o nā ala kuʻuna e like me nā hale kūʻai kūʻai, nā hale kūʻai kūʻai, a me nā mākeke kūʻai nui, aia kekahi mau ala kūʻai kūʻai no nā mea pāʻani.
★Ka laina o nā hale kūʻai hale kūʻai. ʻO nā hale kūʻai ma nā hale kūʻai a me nā alanui kalepa, e like me MINISO, Chaopin Zhishang, X11, Nome, Minihome, Ximei Eslite, etc., he mau ala hou no ke kūʻai ʻana i nā mea pāʻani. Ua hui pū ʻo Fun Nest Culture, Laiyang Shihong, Meng Shiqi a me nā hui pāʻani ʻē aʻe me kēia kahawai. Wahi a nā hōʻike, ʻo nā hale kūʻai kaulahao/keʻena keʻena ka mea nui no ka poʻe ʻōpio, a ʻaʻole kiʻekiʻe ke kumukūʻai kūʻai o nā huahana, mai kahi liʻiliʻi yuan a hiki i ka nui o nā yuan. He maʻalahi loa kēia mau awāwa, kūʻai maʻamau i nā mea kaulana, a hiki ke hoʻololi koke i nā huahana i kūʻai ʻia e like me nā loli o ka mākeke. Pono nā hui e hoʻomaopopo i nā ʻano mākeke a hoʻomohala i nā huahana e kūpono i nā ʻano mākeke a me nā makemake o nā mea kūʻai aku. ʻO ka ʻōlelo maʻamau, ʻoi aku ka kaulana o nā huahana me ka mana IP, ke ʻano nani, ka hoʻohālikelike kala kaulana a me nā ʻano ʻē aʻe.
Ma muli o ka paʻa ʻana o ka hapa nui o kēia mau kaila, inā hiki ke loaʻa ka hui ʻana, e hāʻawi nui ia i ka hana o ka ʻoihana. Ua ʻōlelo kekahi mau ʻoihana i ka hālāwai ninaninau ua hāʻawi ka chain boutique/department store channel i 50% o kā lākou hana.
★E kiʻi i ka mīkini pēpē. I nā makahiki mua, i ka wā i hoʻomaka ai ka piʻi ʻana o nā mīkini kīpē, ʻoi aku ka nui o ka hopena hoʻokele i ke kūʻai ʻana i nā mea pāʻani plush. I nā makahiki i hala iho nei, loaʻa i nā hale kūʻai kūʻai, nā alanui kalepa, nā wahi mākaʻikaʻi a me nā wahi ʻē aʻe he mau hale kūʻai mīkini maʻamau. He ʻokoʻa ka nui o nā mīkini maiuu i hōʻike ʻia i loko o ka hale kūʻai, a he ʻokoʻa nō hoʻi nā mea pāʻani hoʻonui i loko o nā mīkini maiuu. I kēlā me kēia lā hoʻomaha, hiki iā ʻoe ke ʻike i kēia mau hale kūʻai i piha i nā keiki a me nā pākeke.
E pili ana i ka mīkini maiuu ma ke ʻano he kaila kūʻai pāʻani pāʻani, ʻokoʻa nā manaʻo o ka ʻoihana, ʻae kekahi a hōʻole kekahi. Eia naʻe, e like me ka ʻike a ka mea kākau moʻolelo, ʻaʻole like me nā makahiki i hala aku nei, ʻo ka hapa nui o nā mīkini maiuu he mau huahana haʻahaʻa a hoʻopunipuni. I kēia manawa ua ʻike ʻia ke ʻano o ke kahawai, a ke piʻi nei ka nui o nā huahana hoʻolālā kumu i ʻae ʻia a kiʻekiʻe. Ua haʻi aku ʻo Guangzhou i ka poʻe kūkala i ka poʻe ʻōpio e koi ana i nā huahana i ka wā e hopu ana i nā pēpē. ʻAʻole hiki i nā huahana nani, ʻino, a maikaʻi ʻole paha ke hoʻowalewale i nā mea kūʻai aku, no laila e ʻimi lākou i nā huahana e kūlike me lākou i ke koho ʻana i nā huahana. Makemake nā ʻōpio.
★Nā ala pāʻani maʻamau. I ka makahiki 2021 wale nō, e loaʻa ana he mau haneli o nā hale kūʻai pāʻani maʻamau a puni ka ʻāina, a ʻo ke ala pāʻani maʻamau ʻo ia ke ala kaulana loa i kēia manawa. Hoʻopili pū ʻia nā mea pāʻani pāʻani me nā kahawai Chaowan, e like me ka brand Chaowan e hoʻolaha ana i nā huahana pahu makapō o nā mea pāʻani. Ua ʻike pū ka mea kākau moʻolelo ma ka hale kūʻai o TOP TOY e hōʻike ʻia ana kekahi mau mea pāʻani maʻalahi loa ma kona mau papa, a ʻo ke kumukūʻai kūʻai mai ke kanahiku a hiki i ke kanawalu yuan a i ʻelua a ʻekolu paha haneri yuan. Mai ke kumu kūʻai a me nā hiʻohiʻona o ke kahawai, hiki ke ʻike ʻia ʻo nā mea pāʻani hoʻohui i kūʻai ʻia e ke kahawai Chaowan ʻaʻole pono e hoʻolālā wale ʻia, akā no ka maikaʻi a me ka nani. Ua ʻōlelo ʻo Liao Tangkui, ka Hope Luna Nui o Shenzhen Mengshiqi Cultural Industry Co., Ltd., ua ʻike pū ʻo ia e hoʻāʻo nei kekahi mau mea hana a me nā ala hana i loko o ka ʻoihana e hoʻomau i ka hoʻolaha ʻana i nā mea nani a kiʻekiʻe. E ʻike ʻia ka hopena, akā ʻo ia ka brand a me ke kiʻi o nā mea pāʻani plush. Hoʻonui i nā kuhikuhi i ke ala.
★Mhale kūʻai ahi. ʻO ka wehe ʻana i kahi hale kūʻai lālā ʻo ia ke kuhikuhi hoʻololi o kekahi mau hypermarkets i kēia manawa, e like me Metro, Carrefour, Yonghui, etc. Ua hui pū kekahi mau hui pāʻani me nā hale kūʻai lālā, a ua hāʻawi maikaʻi i ka hana o ka hui. Mālama kēia ʻano hale kūʻai i nā lālā, he kūlana kiʻekiʻe loa, a he koi kiʻekiʻe no ka maikaʻi o ka huahana. He kūpono ia no nā ʻoihana me nā huahana kūlana waena a hiki i ka hopena kiʻekiʻe. Eia kekahi, i mea e pale ai i nā kuleana a me nā pono o nā lālā, ʻoi aku ka haʻahaʻa o ke kumukūʻai o nā huahana ma nā hale kūʻai lālā ma mua o ke kumukūʻai mākeke, no laila ʻoi aku ka maikaʻi o nā hui e makemake e hoʻolaha i kā lākou mau hōʻailona, a me ka wā pōkole, pop- ʻoi aku ka maikaʻi a me nā ʻano hana like ʻole.
A LOA E NANA
Mai ka hiʻohiʻona o nā mea pāʻani plush kūʻai maikaʻi loa ma ka mākeke, ʻo ka ʻāpana laikini IP ka mea wela loa, ʻoi aku ka IP kaulana; aia kekahi mākeke no nā mea pāʻani hoʻolālā kumu, e like me ka moʻo puaʻa puaʻa a me Lolita rabbits, i hoʻolaha nui ʻia e nā kahawai. Eia kekahi, i nā makahiki i hala iho nei, aia kahi ʻano e hiki ai i nā ʻoihana pāʻani pāʻani ke hoʻolohe, ʻo ia hoʻi nā pēpē pulu.
ʻO nā pēpē pulupulu, ʻo ia hoʻi, nā pēpē i hana ʻia me ka pulupulu, ua ʻike mua ʻia ma ke ʻano o nā huahana peripheral hōkū, a laila hoʻomohala ʻia i mau huahana pāʻani maʻamau e hoʻohui i ka moʻomeheu moʻomeheu, ka hoʻokele waiwai, a me ka ʻai ʻuhane. Wahi a ka "2021 Cotton Doll Player Insight Report" i hoʻokuʻu ʻia e Weidian, ma waena o nā mea hoʻohana i ka pulupulu, "post-95s" a me "post-00s" ma mua o 69%; i ka makahiki 2021, hiki i ka nui o nā mea hoʻohana e kūʻai aku i nā pēpē pulupulu ma ka pūnaewele e hiki i hoʻokahi miliona, ʻO ka nui o ke kālepa i hiki i 1 biliona yuan.
Aia nā ʻokoʻa i ka hana ʻana i nā pēpē pulupulu a me nā mea pāʻani plush, ʻoi aku ka nui o nā koi no ka hana hana a me nā kikoʻī i ʻoi aku ka kiʻekiʻe, akā like ke kaʻina hana maʻamau, no laila he nui nā mea pāʻani plush e hāʻawi pū i ka ʻoihana ʻoihana pulupulu, a me kekahi. I ka wā i hoʻololi ʻia ai ka hale hana kālepa ʻē aʻe i kūʻai kūʻai kūloko, ua lawe ʻia nā pēpē pulupulu ma ke ʻano he papahana hoʻomohala koʻikoʻi. No laila, ʻoiai inā he ikaika ka ʻoihana e hana i nā pēpē pulupulu, pono ke nānā ʻia kēia ʻano.
Ka manawa hoʻouna: Feb-25-2022