Pehea i hana ʻia ai ka hapakolu o ka lako mea pāʻani hoʻonui?

ʻO ka hapalua o ka huina aupuni a me ka hapakolu o ka huina honua, ʻo ia ka hoʻolako ʻana i nā mea pāʻani hoʻohui i hana ʻia e YangMeKulanakauhale o Hou, ka mokuna o Jiangsu.
Mai ka lilo ʻana i "National Demonstration City for Small and Micro Enterprise Entrepreneurship and Innovation Base" ma 2016, ʻoi aku ka nui o nā "ʻoihana liʻiliʻi" e like me nā mea pāʻani ma Yangzhou e lilo i "ʻoihana nui".

E hana maikaʻi i ka "kākoʻo", nā mea a pau e "pā i ka Pūnaewele"

Ma ka hola ʻelua o ka ʻauinalā, ua haʻihaʻi ʻia ka leo leo leo mai ka hale o Bian Minghua ma Jinhuai Village, Xihu Town, ke kaona ʻākau o Yangzhou. Hiki ke lohe ʻia ke kani o ka "didi" o Taobao i kēlā me kēia manawa i loko o ka lumi. "Ua maikaʻi loa ka ʻoihana i kēia manawa. ʻO kēia ka hoʻopili ʻana a me ka hāʻawi ʻana i nā waiwai i kahi luna ma Zhejiang. E ʻoluʻolu e kali iaʻu no kekahi manawa." Ua wehewehe ʻo Bian Minghua a me kāna wahine i ka poʻe nūhou i ko lāua paʻahana.

Ua wehe ʻo Bian Minghua i kahi hale kūʻai pūnaewele e kūʻai aku ana i nā mea pāʻani no ʻewalu a ʻeiwa mau makahiki. i kēia manawa ua hana ʻo ia i ka inoa pāʻani "Blue Fish", i loaʻa i kāna kālā makahiki mai 10 mau makahiki aku nei. ʻEkolu a ʻelima milionaRMB, ʻaneʻane 20 miliona nā kūʻaiRMB, a ʻo ka loaʻa kālā ma kahi o 10%.

Ua ʻōlelo ʻo Ma Jiusheng, ke kuhina nui o West Lake Town, i ka wā ma mua, ua nui nā hale hana pāʻani ma ʻaneʻi, a ma hope o ka ʻoihana kuʻuna "hoʻopā i ka Pūnaewele", kupaianaha ka hopena o ka hoʻonui ʻana i nā kānaka. I kēia lā, ʻoi aku ma mua o 2,000 o ʻoi aku ma mua o 3,000 mau kānaka noho paʻa o Jinhuai Village i ka ʻoihana e-commerce pāʻani, e uhi ana i ke kaʻina holoʻokoʻa o ka hana ʻana, ka hoʻopili ʻana, ka loaʻa ʻana o ke kauoha,hāʻawi ʻanaa me ka logistics.

Me ka ʻoi aku o 1,000 mau ʻoihana pāʻani i hoʻopaʻa inoa ʻia a ʻoi aku ma mua o 150,000 mau limahana, ʻo nā mea pāʻani plush ka ʻoihana maʻamau ma Yangzhou. Ua ʻōlelo ʻo Xie Zhengyi, ke kākau ʻōlelo o ke Kōmike ʻĀpana ʻĀpana ʻo Yangzhou, ʻo ke kaulahao ʻoihana pāʻani pāʻani e pili ana i nā loulou he nui e like me nā kumu waiwai, hoʻolālā, hana, e-commerce, logistics, a me ka hoʻolaha ʻana i ka brand. loulou, ʻaʻole wale e hoʻolōʻihi i ke kaulahao ʻoihana, akā e hoʻonui i ka ʻoihana,kēlā me kēia loulou o ke kaulahao.

No ka ʻoihana pāʻani, hoʻonohonoho nā aupuni kūlanakauhale a me nā kauhale ma Yangzhou i nā kamaʻāina e alakaʻi i ka hoʻomaʻamaʻa ʻoihana kūpono i kēlā me kēia makahiki e hoʻolaha i ka e-commerce i nā wahi kuaʻāina; no ka hoʻomohala ʻana i ka ʻoihana. E like me nā ʻikepili, me ke kōkua o ka e-commerce, ua hoʻonui ʻia ka hoʻonui ʻana o ka ʻoihana pāʻani pāʻani ʻo Yangzhou, a ua ʻoi aku ka nui o ke kaulahao ʻoihana ma mua o ka wā i hala.RMB.

E hoʻoholo i "nā wahi ʻeha" a huki i ka "phoenix" e ola

Ma ke ʻano he kūlanakauhale hōʻikeʻike aupuni no ka ʻoihana ʻoihana a me nā kumu hou no nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi, e loaʻa iā 660 miliona.RMBi ke kākoʻo kālā waena i ka wā hōʻikeʻike ʻekolu makahiki, a e hoʻohana i nā kālā kālā a me ke kālā kūloko e hoʻolilo i nā pilionaRMB . Eia naʻe, he hāʻule i loko o ka bakeke no nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi me kahi ākea ākea. alakaʻi i ke kino holoʻokoʻa."

ʻOi aku ma mua o hoʻokahi makahiki i hala aku nei, ua hele mai ʻo Li Jiarun, ke poʻo o ka lālā Hanjiang o ka Product Innovation Design Engineering Center o Zhejiang University, i Yangzhou me ka manaʻo kūpono o ka hoʻololi ʻana i ka ʻoihana pāʻani me ka noʻonoʻo, akā ua hōʻeha pinepine ʻia e ka piracy laha. .Ma hope o ka ʻeha, ua hoʻokumu ʻo ia i ka platform "Toy Creative Treasure" me kahi hui ma Beijing.

Ua ʻōlelo ʻo Li Jiarun, ʻo ka hoʻokūkū koʻikoʻi a me nā kumukūʻai kūʻai i hōʻemi i ka wikiwiki a me ke kiʻekiʻe o ka hoʻomohala ʻana i ka ʻoihana. palapala uila no kēlā me kēia manaʻo ma o ke kaʻina holoʻokoʻa o ka "marking". "Ua kū ka papahana mai ka Yangzhou Plush Toys and Gifts Creative Design Competition, a lanakila i nā bonus a me nā kulekele kākoʻo. I kēia manawa, ua hoʻokipa ʻia ma mua o 3,000 mau hana hoʻolālā, ʻoi aku ma mua o 500 mau hui i hele mai i ka hoʻolālā 'tao', a ʻoi aku ka nui o nā mea kālepa. ua ʻae mālie i ke kūʻai ʻana i ke kope o ka hana i hoʻohana ʻia no ka hana ʻana i nā mea pāʻani.

"Ma hea kahi e hele mai ai ke kūlanakauhale pae prefecture mai ka nui o nā kumuwaiwai hana?" Ua kaniʻuhū ʻo Luo Qingshou, "Toy Creative Treasure" ʻaʻole wale e hoʻonā i nā wahi ʻeha o ka ʻoihana, akā e hōʻiliʻili pū i nā kumuwaiwai hoʻolālā mai Beijing, Shanghai, Guangzhou a me nā wahi ʻē aʻe.

Eia kekahi, ua kūkulu ʻo Yangzhou i kahi pāʻani a me ka hoʻolālā makana papa hana, kahi hoʻolālā ʻoihana lawelawe lehulehu, a me kahi kahua hoʻolālā moʻomeheu a me ka hoʻolālā ʻana. hoʻolauna maʻalahi i nā kālena.

Hoʻoulu ka "ʻekolu coupons" i ka ikaika o ka hana hou a me ka ʻoihana

Ua aʻo ka mea kākau moʻolelo mai kahi hālāwai ninaninau ma Yangzhou he nui nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi i alakaʻi ʻia e nā "coupon ʻekolu" o nā coupons lawelawe, nā hōʻailona hou, a me nā coupons hoʻoponopono ʻenehana. I kēia manawa, ua hoʻopuka ke kūlanakauhale i 58 miliona.RMBo nā palapala hōʻoia hou, 70 milionaRMBo nā palapala hōʻaiʻē lawelawe, a me 160 milionaRMBo nā palapala hoʻoponopono ʻenehana.

Ua ʻōlelo ʻo He Dongbo, ka hope luna nui o Yangzhou Mumei Food & Toys Co., Ltd., i ka hopena o ka makahiki i hala, ua loaʻa iā ia nā "lawelawe lawelawe" a hoʻokō i ka hoʻomaʻamaʻa kālā a me nā mākau no nā limahana. Yangzhou Mingchen Information Technology Co., Ltd.noi no 50,000RMBʻO nā hōʻailona hou no ka hoʻopukapuka R&D, a hoʻohana i ka ʻenehana e hāʻawi i ke kūkulu ʻana i ka pūnaewele a me nā lawelawe ʻē aʻe i ʻoi aku ma mua o 20 mau ʻoihana, a loaʻa hou i nā coupons lawelawe he 200,000.RMBUa ʻōlelo ʻo Xu Meijuan, ka luna hoʻomalu o ka hui: "ʻO ke kōkua maoli i hoʻoikaika i ka hui e hoʻokō hou i ka noiʻi ʻenehana a hoʻonui i ka hoʻokūkū."

E wehe i ka "mile hope" o ke kulekele "ʻelua hana hou", i loaʻa i nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi i ʻoi aku ka "manaʻo o ka waiwai" mai ke kulekele. +N" ʻōnaehana lawelawe aupuni,i kūkulu ʻia mai ka manaʻo o nā ʻoihana.12 nā modula lawelawe e like me "Makemake wau e nīnau i nā kulekele", "makemake au i nā coupons", "makemake au i nā hōʻaiʻē kālā", etc., e ʻae i nā ʻoihana e hauʻoli i nā pōmaikaʻi me ka ʻole o ka haʻalele ʻana i ka home.

Eia kekahi, ua hoʻoikaika ke kūlanakauhale i ka hoʻoponopono ʻana i ka ʻōnaehana kalepa, ua hoʻokō ʻo "12 palapala i hoʻokahi" a me "keʻena hui o ʻeiwa mau palapala", hoʻokō i ka hoʻoponopono pūnaewele o nā inoa ʻoihana a hoʻokele i ke kaʻina holoʻokoʻa o ka hoʻopaʻa inoa uila, a me ka pūnaewele o ke kūlanakauhale. Ua hōʻea ka helu inoa ma mua o 95%.

Ua ho'āla ka nui o nā ʻoihana i ka ʻenehana hou a me ka ʻoihana ʻoihana o nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi ma Yangzhou. % makahiki-ma-makahiki, ua hoʻonui ʻia ka huli ʻana o ka ʻoihana ʻenehana e 59%, a ua hoʻonui ʻia ka helu o nā palapala ʻae ʻia e 40%.,ka piʻi ʻana o ka makahiki i ka makahiki he 13.6%.

E like me kekahi o nā hale hana holoholona maʻamau ma Yangzhou, ua hahai mākou i nā kapuaʻi o ko mākou poʻe mua, e hoʻomau i ka hoʻoponopono a me ka hana hou, e aʻo i nā ʻenehana hou e noho ma ke alo o ka ʻoihana. hiki iā ʻoe ke hoʻokaʻaʻike mai iā mākou:

Karen-CEO

Whatsapp/wechat: +86 18752702952

Leka uila: karen@tdctoygifts.com

Pūnaewele:www.yztdctoygifts.com

Manaʻo e hana pū me ʻoe!